Cold email, plainly.
Short guides on cold email and websites: what's legal, what to write, what works, and what it costs.
- 01
Is cold email legal?
Yes, B2B cold email is legal in the U.S. if you follow CAN-SPAM. The seven rules in plain English, the penalties, and how we follow them.
- 02
B2B cold email templates
Copy-ready B2B cold email templates: a first email built on one real detail, a version for general inboxes, two short follow-ups, and the rules we follow.
- 03
What does a cold email agency cost?
What cold email agencies charge in 2026: retainers, pay-per-meeting, setup fees and the costs often left out of quotes. Plus what to ask before you sign.
- 04
B2B cold email subject lines
What gets a B2B cold email subject line opened, from a study of 5.5 million emails, plus examples by situation and the lines to avoid.
- 05
What's a good cold email response rate?
Average B2B cold email reply rates from two 2026 studies, why their numbers differ so much, and what actually moves replies up.
- 06
What does a small business website cost?
What a small business website costs in 2026 if you build it yourself, hire a freelancer or hire an agency, with sourced prices and what to ask.